From Alia Bhatt Vijay Deverakonda to Kiara Advani Indian celebs who are encouraging Gen Z to study hard


The effervescent world of Bollywood celebrities often intersects with the daily lives of their legions of fans, impacting everything from fashion choices to fitness goals. In a new, charming twist, Bollywood idols are using their influence on social media to motivate the younger generation towards a more scholarly pursuit: education. Leading the charge on this heartwarming trend are Alia Bhatt, Kiara Advani, Vijay Deverakonda, and cricketer Shubhman Gill, who are taking to Instagram reels to encourage their young fans to study for their exams.

With the fervor of the exam season catching on, students across the nation are looking for that extra ounce of motivation to prepare. In an unexpected yet refreshing use of social media, they are requesting their favorite stars for that morale boost, often in the form of a playful pact stipulated in Instagram reels captions that promise to begin studying earnestly in exchange for a response. Remarkably, the celebrities are abiding by this heartening pact, with their comments becoming highly anticipated and celebrated moments on the platform.

This spontaneous interaction blossomed when Vijay Deverakonda, the dashing lead from the movie “Arjun Reddy,” left a captivating comment on a reel posted by a fan, Harshitha Shetty. Deverakonda promised an in-person meeting if Shetty scored 90% on her exams. The star’s comment quickly garnered more than 869,000 likes, ironically eclipsing the likes on the actual video itself.

Kiara Advani, known for her captivating performances, also contributed to this genial interaction with her audience. Advocating for academic diligence, she encouraged a fan with a simple yet powerful message: “Study and give it your best.” This came as a warm response to a delightful reel wherein a devotee promised to start studying for their exams upon receiving a comment from Advani.

Not to be outdone, Alia Bhatt, one of Bollywood’s most treasured actresses, joined this virtuous bandwagon. An endearing reel featuring a clip from Bhatt’s movie “Poacher’s” screening had a fan proclaiming their readiness to hit the books upon receiving a comment from the star. To the delight of many, Bhatt obliged with laughing emojis, propelling the video to viral status with over 20 million views.

Further expanding the trend into the realm of sports, cricketer Shubhman Gill, known for his finesse on the field, responded to a reel, inspiring the poster to fulfill their promise of studying. His prompt response, humorously written in Hindi, “Shuru kar do padhna” (Start studying), captured the hearts of fans and accrued more than 1.8 million likes.

In a world where social media often bears the burden of criticism for its role in distracting students, this wholesome collaboration between stars and the youth is painting a new picture where Instagram becomes a platform for positive reinforcement. It’s a testament to the palpable bond celebrities share with their admirers, acknowledging their responsibilities as influencers.

While the future might usher in various trends, this lovely interplay stands poignant for setting exams as a rather unlikely Instagram trend. It is not every day that celebrities interact directly with fans over academic performance, and these moments are resoundingly impactful, particularly for the impressionable youth.

As the trend gains momentum, one thing is clear: the power of social media combined with the influence of public figures can create a wave of constructive behavior. Perhaps, in due course, the platform will witness a new trend — students showcasing their academic triumphs, all powered by a dash of celebrity inspiration and their own hard-earned success.

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